Stereotype Backlash

The Revenge of the Blondes"Researchers discovered what might be called the “bimbo delusion” by studying men’s ability to complete general knowledge tests after exposure to different women. The academics found that men’s scores fell after they were shown pictures of blondes.

Further analysis convinced the team that, rather than simply being distracted by the flaxen hair, those who performed poorly had been unconsciously driven by social stereotypes to “think blonde”."

TheSundayTimes: Blondes make men act dumb, November 18, 2007
See also: Moving and Shaking: Stereotype Bias, November 1, 2007;
How Not To Be Racist, October 26, 2007 and Implicit Association Test, September 15, 2007

Art: Charlotte with wig, 2006, Harding Meyer



Categories:

Isms, Men, Psychology



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