Following the work of perfumer Jean Claude Ellena, I came upon The Different Company, a small niche brand which was started by him with the sole objective revealed in its name: to be different!
In one of his aphorisms, Jean Claude had professed that cl…
history
![]() |
Maserati Quattroporte SPORT GT 1 OWNER NO ACCIDENT HISTORY IMMACULATE CONDITION |
US $67,000.00 | Sale |
![]() |
Dodge Viper GTS road race car w interesting history |
US $64,500.00 | Sale |
The Different Company History and News
July 23rd, 2008 — , Boutique, Paris shopping, celine ellena, fragrance history, history, jean claude ellena, niche, sublime balkiss, the different company from perfumeshrine @ Perfume Shrine
Perfume Politics: The Oppressive Perfumer’s Guild
May 4th, 2008 — , Certification, Education, Organizations, Politics, Regulatory Issues, history, perfumery from Marcia @ the aromaconnection blog
Guilds are perhaps the precursors of modern trade unions, and also, paradoxically, of some aspects of the modern corporation. Guilds are actually small business associations and have little in common with trade unions. They are more like cartels in that…
Related StoresTrade Publications Modern Age 1980-Now Comics Collectibles
Wholesale Trade Distribution Businesses for Sale Opportunities
Continue reading → Perfume Politics: The Oppressive Perfumer’s Guild
New Series: Absinthe, Anise and Wormwood
April 2nd, 2008 — , Film, absinthe series, absinthia taetra, anise, dracula, ernest dowson, from hell, history, hyssop, wormwood, youtube from perfumeshrine @ Perfume Shrine
Our new Series takes you into the realm of the forbidden and the bohemian, the realm of the “green fairy that lives in the absinthe” and all the terrors and fascinations she produces in art and perfumery. Perfume Shrine has already tentatively shown a …
Related StoresThe Cult of the Celebrity Scent: perfume history
January 31st, 2008 — Fragrance, advertising, celebrity, history, new york times, scent from perfumeshrine @ Perfume Shrine
We have been led to think that celebrity perfumes, that is perfumes issued under the name of a well-known fodder-for-the-tabloids real person, were a recent phenomenon, established by Coty with Jennifer Lopez’s trend-setting Glow in 2002. Which led to the current avalanche of so many derivatives, versions and interpretations that every possible Z-list actress, sportsman,
Related StoresPerfumes Vanity, Perfume Shaving Collectibles
Commercial Miniatures Perfumes Vanity, Perfume Shaving Collectibles
Continue reading → The Cult of the Celebrity Scent: perfume history
Too many launches? Some perfume history…
January 17th, 2008 — Guerlain, Perfume, history, jean claude ellena, launch, lucien lelong, paul poiret, sisters callot from perfumeshrine @ Perfume Shrine
We have been saying it among ourselves -and hearing it discussed in perfume circles- constantly recently: there are just too many launches. Enough!
So it came as a mild surprise upon reading Le Parfum by Jean Claude Ellena in French (on which more commentary later on) that it might have always been so, actually…
In the span of Les Années Folles (the 20s) and a little later, the surgence of

































