Are niche lines nothing but a very expensive advertisement? The Wall Street Journal examines the phenomenon of the increasing number of niche lines and the real motives behind them. I think this quote from L’Oreal about the Armani Privee line pretty mu…
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Market Saturation
December 26th, 2007 — Industry Trends, Interesting Read from Ayala Sender @ SmellyBlog
Signatures, Branding, Bespoke and Bullshit
August 18th, 2007 — Bespoke, Branding, Industry Trends, Journal, Signature Perfumes, marketing from Ayala Sender @ SmellyBlog
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There are Signs that Green is Back
August 12th, 2007 — Current Trends, Green Chypres, Hermes, Industry Trends, Jean-Claude Ellena, Kelly Calèche, Leather, Perfume Review, making soles in angel leather from Ayala Sender @ SmellyBlog
After a long, long, long period of brain-numbing fruity florals and suffocating gourmands, there are signs that indeed, green is getting back into fashion, fragrance wise.And while this change in trends is most welcome amongst those of us who either de…
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