Now Smell This Part Two (from Salon.com) by Suzanne Bopp Below is the conclusion of the article “Now Smell This,” from Salon.com. One study put a floral scent in an area of a casino over a weekend; gamblers there spent 45 percent more money than on oth…
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The Nose Knows Part 2
September 27th, 2008 — , Perfume, marketing, scent from Abigail @ OlfactaRama
The Nose Knows
September 24th, 2008 — , Perfume, marketing, olfaction from Abigail @ OlfactaRama
Below is Part One of an article from Salon.com about scent-based marketing. O Brave New World!(Some of the information on olfaction isn’t exactly scientific, but you’ll get the idea.) Now Smell ThisSavvy consumer marketers are proving that the way to …
Related StoresThe Guerlain Conundrum
September 3rd, 2008 — , Guerlain, discussion, marketing, opinion from perfumeshrine @ Perfume Shrine
If you have been under a rock in a cave in the Sumatran soil, you might have missed the discussion around Guerlain’s modus operandi of the last few years. Let’s do a very brief recap for those of you who might have: First there was a colossus who bough…
Related StoresOrganic/Natural Standards to be Discussed at Upcoming Meeting
May 12th, 2008 — , Organizations, Politics, Regulatory Issues, Weblogs, marketing from Rob @ the aromaconnection blog
The big players in the Beauty Products World are gathering together in New York later this week at “The Natural Beauty Summit” to “create a forum to learn and discuss the key challenges the cosmetics industry faces in the areas…
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Natural Products Association Rushes ahead with a "Natural" Product Standard
May 11th, 2008 — , Regulatory Issues, marketing from Rob @ the aromaconnection blog
Without allowing much time for industry review and feedback, the Natural Products Association has moved to implement their “Standard and Certification for Personal Care Products.” As discussed previously on this blog, a meeting was held to discuss this standard in…
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Continue reading → Natural Products Association Rushes ahead with a "Natural" Product Standard
Signatures, Branding, Bespoke and Bullshit
August 18th, 2007 — Bespoke, Branding, Industry Trends, Journal, Signature Perfumes, marketing from Ayala Sender @ SmellyBlog
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Niches
August 6th, 2007 — marketing from Andy @ perfumery
Back. Hello world.
So we talked about Niche Perfumery. I was a nice chat, in one of those very few perfumeries that I tend to visit. Chatting with Mr Abt from Osswald perfumerie down town Zurich, very down town Zurich indeed. 20 meters from Paradeplatz, in closest proximity to UBS and CS, Channel’s boutique and some [...]
Perfume: gimmick or innovation? And at what price?
May 27th, 2007 — Chanel, Guerlain, Perfume, advertising, brands, concept, daude, flacon, gobin, lutens, luxury, malle, marketing, mitsouko, nahema, natural, niche, patou, price, tauer from helg @ Perfume Shrine
I am grabbing the chance today before introducing you to the very, very new Nasomatto line to discuss a matter that seems to be a closeted taboo in the perfume business world: price. Actual retail price. And the relevance that it has to the spectrum of…
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