Below is Part One of an article from Salon.com about scent-based marketing. O Brave New World!(Some of the information on olfaction isn’t exactly scientific, but you’ll get the idea.) Now Smell ThisSavvy consumer marketers are proving that the way to …
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The Nose Knows
September 24th, 2008 — , Perfume, marketing, olfaction from Abigail @ OlfactaRama
Labor Day Weekend Natural Perfumery Workshop
September 2nd, 2008 — , Education, Justine Crane, Natural Perfumery, Sierra Nevada, antiquarian perfumery, botanical perfumery, natural perfumer, olfaction, perfumer, primer, raw materials, working the bench from Oh, True Apothecary @ Oh, True Apothecary!
Intermountain Nursery ~ August 30, 2008 ~ Introduction to Natural & Botanical PerfumeryWhat fun!
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Detecting Smell
July 8th, 2008 — , Natural Aromatics, Sierra Nevada, mountains, olfaction, scent detection from Oh, True Apothecary @ Oh, True Apothecary!
I have not read any of the newest tomes on scent detection, and there are several in circulation at the moment. I’ve read Luca Turin’s ‘Secret of Scent’ and have to be honest and say that while I find the study of smell fascinating, this book left me w…
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November 26th, 2007 — Random Facts, Sense of Smell, Smelly Facts, olfaction, smell from Divina @ Fragrance Bouquet
Do we take our sense of smell for granted? Do we lament the fact that it is nowhere near as sensitive as that of many other animals? It is still pretty remarkable. A few random facts today to remind us how special our sense of smell is.
· “We can smell smoke at concentrations well below that needed to trigger even the most sensitive of household smoke detectors.”
· “We can distinguish among
Smoke Detectors Smoke Gas Detectors Home Security Home Improvement
Smoke Gas Detectors Home Security Home Improvement
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Smelly Facts: Odors & Perceived Attractiveness
November 16th, 2007 — Feature, Fragrance, Smelly Facts, attractiveness, body odor, experiment, geranium, odors, olfaction, rubber, study from Divina @ Fragrance Bouquet
Visual cues -such as symmetrical features- are of great importance when judging how attractive a face is. Sensory cues however (such as a person’s voice) also play a big role in whether a face will be perceived as attractive. (Demattè et al., 2007) Could the presence (or indeed absence) of certain smells affect the perceived attractiveness of a face as well? “Olfactory Cues Modulate Facial
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Smelly Facts: Olfaction and Gender Differences
November 2nd, 2007 — Smelly Facts, gender differences, odor, olfaction, scent from Divina @ Fragrance Bouquet
Perfume enthusiasts often marvel at the individual differences that emerge when one person’s experience of a scent is compared to another’s. Our individual perception of a scent is likely tied not only to life experiences that have shaped the way we perceive certain smells, but to constitutional differences as well. One very surprising and important variable that plays a role in olfactory
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Smelly Facts: A Glance at Anosmia
October 12th, 2007 — Sense of Smell, Smelly Facts, anosmia, olfaction from Divina @ Fragrance Bouquet
Anosmia, the general lack of olfaction, can be congenital – that is, a person can be born anosmic. Alternatively, anosmia can occur later in life, either due to brain damage or because of vitamin A deficiency. In contrast, Specific Anosmia is the inability to detect the smell of a single chemical. A small percentage (2%-3%) of the general population for example, is unable to detect the smell of
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September 14th, 2007 — Perfume, Rosa, Travel, Vancouver, ayala moriel, olfaction, perfumer, sensorium from Roxana @ Illuminated Perfume
“Smell is a potent wizard that transports you across thousands of miles and all the years you have lived.” ~ Helen KellerThe sense of smell has been critical to the survival of human b…
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September 6th, 2007 — Chocolate, advertising, olfaction from Roxana @ Illuminated Perfume
We don’t have TV hookup here at the house. We prefer watching films, and in the case of LOST, we download it off iTunes. My daughters father, Ben, works in the advertising world. When he comes by to see Eve, he shares, via the internet, some of the coo…
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