optical scentsibilities

 

Optical Scentsibilities: It’s Not Just a Game!

Some things are destined to become classics:In more ways than one.
The Thomas Crown Affair (1968), directed by Norman Jewison and starring Faye Dunaway and Steve McQueen, is memorable for its tour-de-force of cinematography, split-scenes direction infl…

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Optical Scentsibilities: bottle design, part 2

Bottles get fairly often copied, er…*cough, cough*…”inspired” by other bottles it seems. After all we highlighted some on a previous post. Maybe the bottle designers/sculptors are just a handful (which they are, actually)and the rights for use are …

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Optical Scentsibilities: Guerlain Vintage Ads

Perfume Shrine has always been greatly interested in the visualisation of fragrance and the aesthetics which dictate the delivery of any fragrance’s message. In that regard one of the most intriguing houses is that of Guerlain, both for its historical …

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Optical Scentsibilities: bottle design

Art apparently not only imitates life, but art itself as well! Here today is photographic evidence of design borrowing concerning perfume bottles.

The most classic example is of course the couturier’s dummy by Schiaparelli for her legendary Shocking.

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Optical Scentsibilities: back to back

A naked feminine back can be more provocative than the most plunging decolleté. It implies a state of deshabillé that is not par for the course the way cleavage usually is with standard clothing and it draws men nearer, almost unconsciously and with a Plavlovian reflex to touch, going from the visual to tactile in an all too brief second.
It is exactly this imagery that has surfaced in perfume

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Optical Scentsibilities: the Hug

What better way to show affection, protectiveness and love than a hug? In that spirit, the pose of a woman hugging a perfume bottle has been used a lot in advertising and it is our study subject for today.

A hug can be maternal and protective of a precious entity, signifying tenderness. As in Fidji by Guy Laroche.

And the Mother and Child by G.Klimt.

A hug can also signify daydreaming,

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Optical scentsibilities: the Art of Composition

One of the first things that one learns at Art School is the mastery which is required in placing your subject in a composition that focuses on what you want to focus on and hinting at subtle references. The art of composition is not easy, alas. This is often the downfall of many advertising campaigns which opt for a too “loaded” approach or one that misses the target and diverts the eye from the

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Optical scentsibilities: the allure of the sofa

Many times a simple object holds a fascination beyond its functionality. Like sofas… They are lovely to cushion our derriere, but have we paused to think how they also suggest an atmosphere of nonchalance that is eminently befitting perfume images?
Not surprisingly the thought has crossed the minds of perfume photographers and illustrators for a long time. For Coco, the baroque oriental by

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Optical Scentsibilities: Bras de Fer

Le Male by Jean Paul Gaultier has always had some tongue in cheek imagery for its presentation. And it stuck with audiences, if only for its unapologetic exploitation of the homosexual connotation of sailors, alongside its sweet lavender-ladden scent. …

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Optical Scentsibilities: Memento Mori

How could the idea of mortality be tied to perfume? There seems to exist a plethora of references to Eros and Thanatos in scented matters. From the ancient practice of accompanying the dead to their resting place with aromatic incense and the fragrant …

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Optical scentsibilities: Neck Rings

Who isn’t familiar with the Christian Dior advertisements for their feminine perfume J’adore? Before enlisting Charlize Theron and her fabulous physique, it was Carmen Cass and her graceful East European neck who adorned the pages of glossies. The gold…

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Optical Scentsibilities: imitation is the sincerest form of flattery

Surely you have heard the above dictum: “imitation is the sincerest form of flattery”. It’s actually a quote by Charles Caleb Colton (1780 - 1832) Lacon, volume I, no. 183. The man had won a place in my heart for his other quote: “Many books require no…

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Optical Scentsibilities: head thrown back in abandon

It had been no secret that Tom Ford’s Black Orchid for women photoshoot involving Carin Roitfield’s daughter (Carin being the editor in chief of French Vogue, no less) had been “inspired” by old Hollywood iconography. Tom Ford if nothing else is a bril…

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Optical Scentsibilities -new feature!

Perfume Shrine has an eye for the visual as well as a nose for the olfactual, as has surely been apparent to our readers by now. In the interests of pursuing the investigation of common themes running through perfume images, a new feature is introduced…

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