Hard Candy Eye Shadow Makeup Store

Hard Candy eye shadows are soft, velvety and go on smooth. The vibrant, unusual colors are the hallmark of the brand. Green Apple, for example, is a truly green apple color—think of a ripe granny smith apple with just a whiff of chartreuse. Hard Candy is an American cosmetics company founded in 1995 by Iranian-American sisters Dineh and Pooneh Mohajer and Benjamin Einstein. The company's first product was nail polish that Dineh mixed herself. The brand exploded when actress Alicia Silverstone appeared on the David Letterman show and wore and mentioned the pastel blue nail polish. 18 months later, the brand was generating $10 million a year.

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