Max Factor Foundation Makeup Store

Max Factor’s line of foundations is very high quality, and well suited for the woman who needs good coverage. Max Factor foundation is long lasting, and doesn’t smudge. Max Factor, a makeup artist for the Russian Royal ballet, founded Max Factor & Company in 1909. They are currently owned by Procter & Gamble, who bought the company in 1991. Max factor worked in movies during the golden years of Hollywood, the 20s and 30s. He created lip gloss for movies in 1914, and even coined the term makeup. All the major actresses were Max Factor customers, and his name appeared on many movie credits. Factor himself even appeared in cameos.

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